As part of the Malaysian government’s efforts to digitalize and optimize costs, the Road Transport Department (JPJ) introduced the MyJPJ app to make it easier for individuals to interact with JPJ and access its services, reducing the need for in-person visits to JPJ branches. With the MyJPJ app, renewing your road tax and driver’s license is now as simple as a few taps on your phone screen. The app makes it easy to keep your driving documents up-to-date and accessible without the need for any paper.
However, the app has received numerous complaints and negative comments, particularly regarding difficulties with registration and login. In this blog, we will examine the app from a product team’s perspective and highlight the mazes surrounding its product strategy.
The product strategy of the app seems to be confusing, as it offers different values to both the public and JPJ.
Values for the public:
Values for JPJ:
Despite being a step towards digitalization, improved efficiency, and reduced administrative costs, the MyJPJ app does not seem to be the best platform to solve the public’s pain points, at least not at this stage.
There are several issues with the app that need to be addressed, including:
In conclusion, the MyJPJ app underscores the significance of a robust product strategy when developing a digital product or service. Choosing the right platform to best serve the target users is critical, and the MyJPJ app serves as a cautionary tale for the importance of user experience (UX) in mobile application development.
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